Surprising Findings on What Consumers Look For in Corporate Behavior (Hint: Not What You Expected)

http://www.csrresults.com/CSR_ExecutiveSummary07.pdf

http://www.pitt.edu/~woon/courses/mackey.pdf

http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V8R-4P9T95F-1&_user=145269&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_acct=C000012078&_version=1&_urlVersion=0&_userid=145269&md5=14ce244c253af7715b7857783587b9aa

http://www.jstor.org/view/00222437/ap050006/05a00080/0

http://www.consume.bbk.ac.uk/researchfindings/overview.pdf